1月18日�1月18日�2025年11月�

<p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>近)日，</span></span><span><span>茶[颜悦色母公司</span></span><span><span>在北京等多地密集招人。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>据某招聘平台信息显示，茶颜悦色母公司在北京、深圳和上海</span></span><span><span>开放</span></span><span><span>多个岗位。</span></span><span><span>其中，</span></span><span><span>上海开放的岗位偏向品牌、内容与市场</span></span><span><span>：</span></span><span><span>4万-4.5万元的月薪招聘内容负责人，4万-6万元的月薪招聘品牌负责人，4.5万-7.5万的月薪招聘市场负责人，5万-6万的月薪招聘会员体系架构师等。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>北京的岗位则偏向技术类，以1.5万-6万的月薪招聘数据产品经理，分别有备货计划方向、数据指标方向、供应链智能补货方向等</span></span><span><span>。</span></span><span><span>在深圳，茶颜悦色以2万-2.8万元的月薪招聘深圳仓库负责人。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>有分析认为，这透露出茶颜悦色想进一步拓展至更多城市的信号。1月18日，茶颜悦色方面回复红星资本局称，这是常规的人员储备，如有新的开店计划，会在茶颜悦色的官方账号和大家分享。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>据潇湘晨报此前报道，茶颜悦色相关负责人曾称，茶颜计划在上海设立的一个创意工作室，希望能吸纳专业人才、汲取创作灵感，目前暂无在上海开设门店的具体计划</span></span><span><span>。另有媒体引述接近茶颜悦色的知情人士的消息报道称，茶颜悦色长期关注并研究华南市场，包括深圳在内的重点城市都是其持续评估的潜在方向。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>官网资料显示，</span></span><span><span>茶颜悦色</span></span><span><span>在2014年中旬成立于长沙， 以研发、生产、销售为一体，是中国大陆首创以中国风为主题的奶茶品牌。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p class="report-view"><img src="//img1.jiemian.com/101/original/vcg/20230106/1672993820284.jpg"></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>1月18日，界面新闻查询</span></span><span><span>窄门餐眼，截至目前，茶颜悦色在营门店数有758家，五成以上门店集中在湖南。数据显示，其在</span></span><span><span>湖南有405家门店，江苏155家，湖北118家，四川2家，重庆78家。该品牌主要分布在新一线城市，占比为77.44%。</span></span><span><span>2025年，新开门店数量不到200家</span></span><span><span>。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>窄门餐眼数据显示，近一年新增门店数前五的品牌分别是蜜雪冰城、古茗、爷爷不泡茶、茉莉奶白和沪上阿姨。和上述五家品牌相比，</span></span><span><span>茶颜悦色</span></span><span><span>在</span></span><span><span>发展规模</span></span><span><span>方面</span></span><span><span>较为保守。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>茶颜悦色曾是资本宠儿，获得顺为资本、五源资本、源码资本、元生资本、天图投资等投资机构的热捧</span></span><span><span>。</span></span><span><span>不过</span></span><span><span>，</span></span><span><span>这七家投资机构</span></span><span><span>目前</span></span><span><span>已经退出。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>2025年11月，有消息称，茶颜悦色计划在港股上市，目前仍在筹划阶段。对此，茶颜悦色方面称，暂时没有接到管理层的相关消息。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>目前，国内奶茶赛道比较拥挤，关店数量也较大。窄门餐眼</span></span><span><span>最新数据显示，截至2026年1月12日，奶茶饮品赛道品牌总数超4000个，门店总数近40万家，近一年新开门店9.18万家，但净增长却是负数，总体量一年内减少了3.5万家门店。</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <!--------------------- 来源 -------------------->